What Holidays am I talking about? HALLOWEEN, THANKSGIVING, CHRISTMAS….these holidays can make you 25-50% of a businesses annual revenue! So here are some pre-holiday “rediness tips” that can add to your bottomline!
Holiday Payment Readiness for Merchants
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Make sure your current Payment Systems Are Reliable and Redundant
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Test all POS systems and terminals, and have backup devices like mobile devices. NEVER TURN CUSTOMERS AWAY!
- Make sure all your devices are updated and ready for action!
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For ecommerce merchants, speak with your IT and WEB people to make sure your site can handle traffic spikes
- Make sure that your reciepts/invoices etc have all pertainent information so they don’t want to do a Chargeback if they recognize that transaction.
- Add Warrantee/guarantee/Return/Refund language to your reciepts/invoices to help dispute Chargebacks.
- Make sure your website has all the proper TERMS AND CONDITIONS required to dispute Chargebacks.
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Enable Fraud Protection on all your payment connection points of sale: Check with your merchant processor for expert advise on which will protect your business for Hackers/Fraudsters and over-all bad-guys!
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Prioritize Employee/Support Preparedness
- Strategize with your merchant processor ALL means of Payment Acceptance like BUY NOW PAY LATER options and more!
- Decide if you want to push the credit card fees, all or partial, on to your customers to help offset your costs.
- Provide employees with tools to deal with any customer issues. (Remember a happy customer is whole 5 more customers)
Bottom line: Proactive preparation, added security again fraud and chargebacks, and robust employee training will ensure smooth holiday sales and satisfied merchants.